WCL Wild Summit

Clear Waters partners ran a short 45 minute workshop at the Wildlife and Countryside Link's Wild Summit on 9 September 2026. We welcomed around 70 attendees representing groups with an interest in the environment.

We asked participants to help us develop our thinking on three themes included in the draft action plan:

Enhance existing geospacial mapping/development of a delivery dashboard
Water data portal
Cross-sector communications approach

Headline takeaways

Enhance existing geospatial mapping/delivery dashboard - stakeholders want an easy to use tool that helps them understand what is happening locally, what action is being taken and expected outcomes.
Water data portal - strongly supported a shared data platform but stressed that trust, governance and accessibility are more critical than technology.
Cross-sector communications approach - trust emerged as the dominant issue throughout this discussion. Stakeholders repeatedly identified communications as a trust-building challenge rather than simply an information-sharing exercise.

Across all three concepts, stakeholders consistently highlighted four priorities:

Trust before technology – governance, independence and transparency are prerequisites for success.
Make complex information understandable – data and evidence need to be translated into accessible stories and insights.
Focus on local relevance and outcomes – people care most about impacts in their communities and catchments.
Create a more joined-up system – stakeholders want integrated data, communications and collaboration across sectors rather than separate initiatives.

Key learnings

1. Enhance existing geospatial mapping / delivery dashboard

Stakeholders want a tool that helps them understand what is happening locally, what action is being taken and expected outcomes.

Key learnings:

Transparency and accountability are the primary value drivers. Stakeholders want to see what actions are planned, who is responsible, when delivery will happen and what outcomes are expected.
Usability is as important as functionality. Existing tools are seen as too technical and intimidating for some users, suggesting future development should focus on simplicity and storytelling. Attendees noted a feedback loop in the system is needed to enable users to engage with data owners and query the data.
Place-based information matters. Stakeholders asked for local information that connects directly to communities, rivers, outfalls and local environmental issues.
Trust depends on completeness. Users expect information on all pollution sources including agriculture, highways and industry. Participants were also keen for more public health data. There was a suggestion that data should look at historic record, current performance and future plans.
Citizen science is viewed as a major opportunity, but concerns remain about data quality, assurance and governance.
Fragmentation remains a major obstacle. Existing data sits across multiple systems and organisations, making integration and long-term maintenance challenging.

Overall learning: Success may depend less on adding more data and more on creating a trusted, user-friendly way of showing local environmental action, progress and outcomes.

2. Water data portal

Stakeholders strongly supported a shared data platform but stressed that trust, governance and accessibility more critical than technology.

Key learnings:

Independence matters. It was suggested that any portal should be independently hosted or governed rather than owned by a single organisation (and not water sector). Groups also discussed the potential for partnership approach to managing the data.
Collaboration. Stakeholders suggested an upload function for citizen science and other data
Users want one route to information, not necessarily one database. The concept of a "portal of portals" resonated, allowing access to multiple trusted sources through a common interface.
Different users need different experiences. Technical specialists need APIs and detailed datasets, while the public needs intuitive explanations and meaningful metrics.
Outcome-focused data is preferred over input-focused reporting. Stakeholders want information about environmental improvements and impacts rather than just expenditure or activity.
Data quality and transparency are critical. Concerns were raised about missing, disputed or poor-quality data, highlighting the need for confidence indicators and clear governance arrangements.
Integration is highly valued. Stakeholders want water information connected to planning, nature recovery, land use and wider environmental decision-making.

Overall learning: Stakeholders see significant value in a water data portal, but only if it is trusted, independently governed, integrated across sectors and designed around user needs rather than organisational structures.

3. Cross-Sector Communications Approach

Trust emerged as the dominant issue throughout this discussion. Stakeholders repeatedly identified communications as a trust-building challenge rather than simply an information-sharing exercise.

Key learnings:

Who delivers the message is often more important than the message itself. Participants stressed the importance of trusted messengers such as NGOs, community organisations and independent voices.
Communications need to become more local and human. Real stories, lived experience and visible community impacts resonated much more strongly than technical information or corporate messaging.
The public wants solutions, not just problems. Excessively negative messaging risks creating disengagement and fatigue. Stakeholders want communications that show progress and enable action.
Visual storytelling is essential. Participants repeatedly highlighted the need to explain complex environmental systems through images, stories and relatable examples.
A shared narrative is needed. There was support for communications focused on common goals such as healthy rivers and clean water, rather than sector-by-sector challenges.
Long-term engagement mechanisms are important. Stakeholders highlighted schools, community groups and local events as ways to build lasting understanding and involvement.

Overall learning: Effective communications should move beyond awareness raising towards rebuilding trust through independent voices, local storytelling, visual content and practical opportunities for action.

Next steps

Insight gathered during the discussion at the Wild Summit will help shape discussions on the developing action plan. We plan further targeted stakeholder engagement in the autumn and plan to publish a summary of our findings alongside planned next steps in the new year.